Great Outdoor Store uses SwissAlive for marketing to customers and for all business management

Operator of Great Outdoor Store leads innovation among Swiss merchants

May 6, 2010 Geneva, Switzerland - SwissAlive, a full turnkey service for Swiss merchants and consumers based on panoramic images and 3D Internet, announces that pilot customer, Geneva-based The Great Outdoor Store (GOS), is fully operational on the ShopAlive platform with complete panoramic images on the Web. Using the SwissAlive service, GOS is able to increase business productivity, increase leads generated in the local area and on the Web, and, consequently increase sales and revenues.

Merchants with physical shops and inventory must use new ways to work, taking advantage of all the latest technologies to leap frog over the early technology adopters and benefit fully from the power of distributed computing, new graphics paradigms, location-based services and social media. Independent businesses like GOS, can now rely on SwissAlive to be innovative on the Internet and with e-commerce without sacrificing their other priorities such as their valuable customers.

Great Outdoor Store owner, Alfio Di Guardo, has been a firm believer in information technology for over 10 years, but it used to be difficult to manage his business with many disconnected systems. He faced the problem which prevent many entrepreneurs in Switzerland: systems which are too costly, too hard to maintain and completely separate silos of information. “Today, all of these obstacles are resolved with SwissAlive,” says Di Guardo. “We can manage the on-line as well as physical stores, we can attract new customers to both our virtual and real stores, and we have a really innovative interface.”

Unique, Attractive and Engaging Interface

The SwissAlive panoramic interface for shops and Swiss points of interest is designed with the most advanced Web and gesture-based technologies. It permits the retail merchant to easily drag and drop information about new products into the panoramic image. When the new and powerful tablets are available, the merchant and consumer will be able to browse as easily as turning the pages in a catalog or moving around in Google StreetView. The “swipe” gesture and multi-touch for enlargement (moving closer) or zoom out, are already fully integrated, making it suitable for touch-interfaces on smart phones as well.

Unique Color ID barcode

In addition, the unique color ID bar code helps in the management of inventory, promotional offers and customer information. “Each person, place, product and promotion has a unique color ID identifying it”, explains Chief Architect of ShopAlive, Jean-Charles Tramasure. “Using the color barcode system, GOS can manage business with a swipe across the webcam. No need to enter barcodes of products or detailed information about a new customer.”

About SwissAlive and ShopAlive

SwissAlive GmbH is the first licensee of ShopAlive SA, providing a full turnkey service for Swiss merchants and consumers for shopping and business management. ShopAlive provides the world’s first turnkey service platform for e-commerce, e-marketing, m-marketing, secure geo-based inventory management, customer and transaction management using panoramic and/or 3D interface and leveraging popular realtime social media on personal computers, tablets and mobile devices.

SwissAlive GmbH - Alte Steinhauserstrasse 1 - 6330 CHAM / ZG - Schweiz - +41 (0)44 586 67 17 Great Outdoor Store - Cours de Rive 14 - 1204 Genf - Schweiz - +41 (0)22 840 17 57